{"id":20846,"date":"2025-03-15T12:00:48","date_gmt":"2025-03-15T12:00:48","guid":{"rendered":"https:\/\/adn360.mx\/?p=20846"},"modified":"2025-03-11T02:14:13","modified_gmt":"2025-03-11T02:14:13","slug":"por-que-mis-emails-terminan-en-la-carpeta-de-spam-y-como-solucionarlo","status":"publish","type":"post","link":"https:\/\/adn360.mx\/por-que-mis-emails-terminan-en-la-carpeta-de-spam-y-como-solucionarlo","title":{"rendered":"\u00bfPor Qu\u00e9 Mis Emails Terminan en la Carpeta de Spam y C\u00f3mo Solucionarlo?"},"content":{"rendered":"

El email marketing<\/a><\/strong> es una de las estrategias m\u00e1s efectivas para conectar con clientes y generar conversiones. Sin embargo, si tus correos est\u00e1n terminando en la carpeta de spam<\/strong>, significa que no est\u00e1n llegando a la bandeja de entrada de tus suscriptores, lo que reduce dr\u00e1sticamente su efectividad.<\/p>\n

En este art\u00edculo, exploraremos las razones por las que tus correos pueden estar siendo marcados como spam<\/strong> y qu\u00e9 estrategias puedes implementar para asegurarte de que lleguen correctamente a la bandeja de entrada de tus destinatarios.<\/p>\n

\n

1. \u00bfPor Qu\u00e9 Mis Emails Est\u00e1n Cayendo en Spam?<\/strong><\/h2>\n

Existen varias razones por las cuales los correos pueden ser filtrados como spam, entre ellas:<\/p>\n

\ud83d\udccc 1.1. Falta de Autenticaci\u00f3n del Dominio<\/strong><\/h3>\n

Los servidores de correo validan la autenticidad del remitente. Si tu dominio no est\u00e1 autenticado, tus correos pueden ser considerados fraudulentos.<\/p>\n

\u2705 Soluci\u00f3n:<\/strong><\/p>\n

    \n
  • Configura SPF (Sender Policy Framework)<\/strong>, DKIM (DomainKeys Identified Mail)<\/strong> y DMARC (Domain-based Message Authentication, Reporting & Conformance)<\/strong> en la configuraci\u00f3n de tu dominio.<\/li>\n<\/ul>\n
    \n

    \ud83d\udccc 1.2. Uso de Palabras Sospechosas en el Asunto o Contenido<\/strong><\/h3>\n

    Ciertos t\u00e9rminos y frases activan los filtros de spam, especialmente si se usan en exceso.<\/p>\n

    \u274c Ejemplos de palabras que pueden activar filtros de spam:<\/strong>
    \ud83d\udd39 “Gratis”, “Oferta exclusiva”, “Gana dinero r\u00e1pido”, “Sin riesgo”.
    \ud83d\udd39 “Haz clic aqu\u00ed”, “Urgente”, “Promoci\u00f3n especial”.<\/p>\n

    \u2705 Soluci\u00f3n:<\/strong><\/p>\n

      \n
    • Escribe asuntos naturales y sin exageraciones<\/strong>.<\/li>\n
    • Evita may\u00fasculas excesivas, signos de exclamaci\u00f3n m\u00faltiples o s\u00edmbolos raros<\/strong>.<\/li>\n<\/ul>\n
      \n

      \ud83d\udccc 1.3. Mala Reputaci\u00f3n del Remitente<\/strong><\/h3>\n

      Si tu direcci\u00f3n de correo o dominio ha sido reportado como spam en el pasado, tus correos pueden ser bloqueados autom\u00e1ticamente.<\/p>\n

      \u2705 Soluci\u00f3n:<\/strong><\/p>\n

        \n
      • Verifica si tu IP o dominio est\u00e1 en una lista negra (Blacklist)<\/strong> usando herramientas como MxToolbox<\/strong>.<\/li>\n
      • Evita enviar correos a listas compradas o no verificadas.<\/li>\n<\/ul>\n
        \n

        \ud83d\udccc 1.4. Exceso de Im\u00e1genes o Falta de Equilibrio Texto-Imagen<\/strong><\/h3>\n

        Los filtros de spam desconf\u00edan de los correos que contienen solo im\u00e1genes o tienen muy poco texto.<\/p>\n

        \u2705 Soluci\u00f3n:<\/strong><\/p>\n

          \n
        • Usa un buen balance entre texto e im\u00e1genes<\/strong> en tu correo.<\/li>\n
        • Aseg\u00farate de agregar texto alternativo (ALT)<\/strong> a tus im\u00e1genes.<\/li>\n<\/ul>\n
          \n

          \ud83d\udccc 1.5. Env\u00edo Masivo de Correos sin Configurar un Servidor Adecuado<\/strong><\/h3>\n

          Si env\u00edas grandes vol\u00famenes de correos desde una cuenta personal, los servidores pueden marcarte como spam.<\/p>\n

          \u2705 Soluci\u00f3n:<\/strong><\/p>\n

            \n
          • Usa plataformas de email marketing<\/strong> como Mailchimp, Brevo (Sendinblue) o HubSpot.<\/li>\n
          • Evita enviar demasiados correos en poco tiempo<\/strong> sin segmentaci\u00f3n.<\/li>\n<\/ul>\n
            \n

            \ud83d\udccc 1.6. No Incluir una Opci\u00f3n de Baja (Unsubscribe Link)<\/strong><\/h3>\n

            Los correos electr\u00f3nicos sin una opci\u00f3n clara para darse de baja pueden ser considerados spam.<\/p>\n

            \u2705 Soluci\u00f3n:<\/strong><\/p>\n

              \n
            • Agrega un bot\u00f3n de “Darse de baja” visible<\/strong> en todos tus correos.<\/li>\n
            • Cumple con la normativa CAN-SPAM y GDPR<\/strong>.<\/li>\n<\/ul>\n
              \n

              \ud83d\udccc 1.7. Listas de Correo No Depuradas<\/strong><\/h3>\n

              Enviar correos a destinatarios que no interact\u00faan o con direcciones inactivas puede da\u00f1ar tu reputaci\u00f3n.<\/p>\n

              \u2705 Soluci\u00f3n:<\/strong><\/p>\n

                \n
              • Limpia tu base de datos<\/strong> eliminando correos inactivos.<\/li>\n
              • Usa herramientas de verificaci\u00f3n de emails como ZeroBounce o NeverBounce<\/strong>.<\/li>\n<\/ul>\n
                \n

                2. C\u00f3mo Evitar que tus Correos Lleguen a la Carpeta de Spam<\/strong><\/h2>\n

                Ahora que conocemos los principales errores, aqu\u00ed tienes un checklist<\/strong> para asegurarte de que tus emails lleguen a la bandeja de entrada:<\/p>\n

                \u2705 Configuraci\u00f3n T\u00e9cnica Correcta<\/strong><\/h3>\n

                \ud83d\udd39 Autentica tu dominio con SPF, DKIM y DMARC<\/strong>.
                \ud83d\udd39 Usa un proveedor de email marketing confiable<\/strong>.
                \ud83d\udd39 Verifica tu IP y dominio en listas negras.<\/p>\n

                \u2705 Optimizaci\u00f3n del Contenido<\/strong><\/h3>\n

                \ud83d\udd39 Usa asuntos naturales y atractivos<\/strong> sin palabras spam.
                \ud83d\udd39 Mant\u00e9n un buen equilibrio entre im\u00e1genes y texto<\/strong>.
                \ud83d\udd39 Personaliza los correos para aumentar la interacci\u00f3n.<\/p>\n

                \u2705 Buenas Pr\u00e1cticas de Env\u00edo<\/strong><\/h3>\n

                \ud83d\udd39 Segmenta tu lista de contactos<\/strong> para enviar contenido relevante.
                \ud83d\udd39 Evita enviar correos masivos de golpe<\/strong> y usa env\u00edos escalonados.
                \ud83d\udd39 Incluye un bot\u00f3n de baja visible<\/strong> en todos los correos.<\/p>\n

                \n

                3. Conclusi\u00f3n: Asegura que tus Emails Lleguen a la Bandeja de Entrada<\/strong><\/h2>\n

                Para evitar que tus correos terminen en spam<\/strong>, debes combinar buenas pr\u00e1cticas de email marketing<\/strong> con una configuraci\u00f3n t\u00e9cnica adecuada<\/strong>.<\/p>\n

                \ud83d\udd39 Autentica tu dominio y usa plataformas confiables.<\/strong>
                \ud83d\udd39 Cuida el contenido y evita palabras sospechosas.<\/strong>
                \ud83d\udd39 Segmenta tu lista y evita enviar correos no deseados.<\/strong><\/p>\n

                \ud83d\udce9 Con estas estrategias, mejorar\u00e1s la entregabilidad de tus emails y garantizar\u00e1s que lleguen a la bandeja de entrada de tus suscriptores.<\/strong> \ud83d\ude80<\/p>\n","protected":false},"excerpt":{"rendered":"

                El email marketing es una de las estrategias m\u00e1s efectivas para conectar con clientes y generar conversiones. Sin embargo, si tus correos est\u00e1n terminando en la carpeta de spam, significa que no est\u00e1n llegando a la bandeja de entrada de tus suscriptores, lo que reduce dr\u00e1sticamente su efectividad. En este art\u00edculo, exploraremos las razones por […]<\/p>\n","protected":false},"author":1,"featured_media":20847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"\nEmails que Terminan en la Carpeta de Spam: Mejora tu Tasa - ADN 360<\/title>\n<meta name=\"description\" content=\"Explora estrategias efectivas para asegurar que tus Emails que Terminan en la Carpeta de Spam lleguen a la bandeja de entrada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adn360.mx\/por-que-mis-emails-terminan-en-la-carpeta-de-spam-y-como-solucionarlo\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor Qu\u00e9 Mis Emails Terminan en la Carpeta de Spam y C\u00f3mo Solucionarlo?\" \/>\n<meta property=\"og:description\" content=\"Explora estrategias efectivas para asegurar que tus Emails que Terminan en la Carpeta de Spam lleguen a la bandeja de entrada.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adn360.mx\/por-que-mis-emails-terminan-en-la-carpeta-de-spam-y-como-solucionarlo\" \/>\n<meta property=\"og:site_name\" content=\"ADN 360\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adn360mex\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-15T12:00:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adn360.mx\/wp-content\/uploads\/06-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ADN360mex\" \/>\n<meta name=\"twitter:site\" content=\"@ADN360mex\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/adn360.mx\/por-que-mis-emails-terminan-en-la-carpeta-de-spam-y-como-solucionarlo#article\",\"isPartOf\":{\"@id\":\"https:\/\/adn360.mx\/por-que-mis-emails-terminan-en-la-carpeta-de-spam-y-como-solucionarlo\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/adn360.mx\/#\/schema\/person\/e4d42edcfe9a52cfb13f5a634c3f698f\"},\"headline\":\"\u00bfPor Qu\u00e9 Mis Emails Terminan en la Carpeta de Spam y C\u00f3mo Solucionarlo?\",\"datePublished\":\"2025-03-15T12:00:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/adn360.mx\/por-que-mis-emails-terminan-en-la-carpeta-de-spam-y-como-solucionarlo\"},\"wordCount\":713,\"publisher\":{\"@id\":\"https:\/\/adn360.mx\/#organization\"},\"image\":{\"@id\":\"https:\/\/adn360.mx\/por-que-mis-emails-terminan-en-la-carpeta-de-spam-y-como-solucionarlo#primaryimage\"},\"thumbnailUrl\":\"https:\/\/adn360.mx\/wp-content\/uploads\/06-4.jpg\",\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adn360.mx\/por-que-mis-emails-terminan-en-la-carpeta-de-spam-y-como-solucionarlo\",\"url\":\"https:\/\/adn360.mx\/por-que-mis-emails-terminan-en-la-carpeta-de-spam-y-como-solucionarlo\",\"name\":\"Emails que Terminan en la Carpeta de Spam: Mejora tu Tasa - 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