{"id":20968,"date":"2025-04-14T12:00:15","date_gmt":"2025-04-14T18:00:15","guid":{"rendered":"https:\/\/adn360.mx\/?p=20968"},"modified":"2025-04-16T20:16:09","modified_gmt":"2025-04-17T02:16:09","slug":"que-hay-de-nuevo-en-google-ads-este-ano","status":"publish","type":"post","link":"https:\/\/adn360.mx\/que-hay-de-nuevo-en-google-ads-este-ano","title":{"rendered":"\u00bfQu\u00e9 Hay de Nuevo en Google Ads este A\u00f1o?"},"content":{"rendered":"

Google<\/a> Ads evoluciona constantemente para adaptarse a los cambios en el comportamiento del consumidor y en la tecnolog\u00eda digital. Este a\u00f1o no ha sido la excepci\u00f3n, y la plataforma ha lanzado nuevas funciones, mejoras en automatizaci\u00f3n y herramientas enfocadas en maximizar el rendimiento publicitario.<\/p>\n

A continuaci\u00f3n, te presentamos las principales novedades en Google Ads que todo negocio debe conocer para aprovechar al m\u00e1ximo su inversi\u00f3n publicitaria.<\/p>\n

\n

1. Campa\u00f1as de M\u00e1ximo Rendimiento Mejoradas (Performance Max)<\/strong><\/h2>\n

Las campa\u00f1as de M\u00e1ximo Rendimiento siguen siendo una prioridad para Google, y este a\u00f1o han recibido mejoras significativas.<\/p>\n

Novedades destacadas:<\/h3>\n
    \n
  • \n

    Mejor segmentaci\u00f3n automatizada con inteligencia artificial.<\/p>\n<\/li>\n

  • \n

    Informes m\u00e1s detallados sobre rendimiento por tipo de contenido.<\/p>\n<\/li>\n

  • \n

    Integraci\u00f3n con datos de tiendas f\u00edsicas para combinar resultados online y offline.<\/p>\n<\/li>\n<\/ul>\n

    \n

    2. Anuncios de B\u00fasqueda Din\u00e1micos con IA<\/strong><\/h2>\n

    Google est\u00e1 apostando fuertemente por la inteligencia artificial. Los anuncios din\u00e1micos de b\u00fasqueda ahora utilizan IA para generar t\u00edtulos y descripciones m\u00e1s relevantes y personalizados.<\/p>\n

    Ventajas:<\/h3>\n
      \n
    • \n

      Mayor adaptaci\u00f3n al lenguaje del usuario.<\/p>\n<\/li>\n

    • \n

      Mejor tasa de clics gracias a textos optimizados autom\u00e1ticamente.<\/p>\n<\/li>\n

    • \n

      Menos tiempo invertido en redactar m\u00faltiples variaciones de anuncios.<\/p>\n<\/li>\n<\/ul>\n

      \n

      3. Mejoras en el Centro de Anuncios (Ad Center)<\/strong><\/h2>\n

      El nuevo Ad Center te permite tener m\u00e1s control sobre los temas y estilos de los anuncios que ves y publicas.<\/p>\n

      Funcionalidades nuevas:<\/h3>\n
        \n
      • \n

        Configura intereses y preferencias de manera m\u00e1s precisa.<\/p>\n<\/li>\n

      • \n

        Visualiza qu\u00e9 anuncios est\u00e1n generando mayor interacci\u00f3n.<\/p>\n<\/li>\n

      • \n

        Ajusta directamente tus preferencias desde la cuenta personal de Google.<\/p>\n<\/li>\n<\/ul>\n

        \n

        4. Integraci\u00f3n con Google Analytics 4 (GA4)<\/strong><\/h2>\n

        Este a\u00f1o se ha consolidado la integraci\u00f3n entre Google Ads y Google Analytics 4, lo que permite un an\u00e1lisis m\u00e1s profundo del comportamiento del usuario y una mejor atribuci\u00f3n de conversiones.<\/p>\n

        Lo que puedes hacer:<\/h3>\n
          \n
        • \n

          Importar conversiones desde GA4.<\/p>\n<\/li>\n

        • \n

          Analizar rutas de conversi\u00f3n completas.<\/p>\n<\/li>\n

        • \n

          Optimizar campa\u00f1as basadas en datos m\u00e1s precisos.<\/p>\n<\/li>\n<\/ul>\n

          \n

          5. Segmentaci\u00f3n Basada en Intenci\u00f3n y Comportamiento<\/strong><\/h2>\n

          La segmentaci\u00f3n ha dado un paso adelante con audiencias a\u00fan m\u00e1s espec\u00edficas. Ahora puedes dirigirte a usuarios seg\u00fan sus intereses m\u00e1s recientes y sus comportamientos de b\u00fasqueda.<\/p>\n

          Ejemplos:<\/h3>\n
            \n
          • \n

            Usuarios que buscan productos similares a los tuyos.<\/p>\n<\/li>\n

          • \n

            Personas que han visitado tu sitio y luego consultaron a la competencia.<\/p>\n<\/li>\n

          • \n

            Audiencias personalizadas basadas en eventos clave (como abandono de carrito).<\/p>\n<\/li>\n<\/ul>\n

            \n

            6. Campa\u00f1as Locales Potenciadas<\/strong><\/h2>\n

            Si tienes un negocio f\u00edsico, Google Ads ahora ofrece campa\u00f1as locales m\u00e1s inteligentes.<\/p>\n

            Mejoras:<\/h3>\n
              \n
            • \n

              Integraci\u00f3n con Google Maps para destacar tu ubicaci\u00f3n.<\/p>\n<\/li>\n

            • \n

              Opciones para promocionar visitas a tienda.<\/p>\n<\/li>\n

            • \n

              Seguimiento mejorado de llamadas y acciones f\u00edsicas.<\/p>\n<\/li>\n<\/ul>\n

              \n

              7. Nuevas Opciones de Automatizaci\u00f3n y Scripts<\/strong><\/h2>\n

              Este a\u00f1o se han lanzado nuevas funciones para automatizar tareas dentro de Google Ads, ideales para ahorrar tiempo y optimizar recursos.<\/p>\n

              Incluye:<\/h3>\n
                \n
              • \n

                Scripts avanzados m\u00e1s f\u00e1ciles de configurar.<\/p>\n<\/li>\n

              • \n

                Automatizaci\u00f3n de ajustes de puja seg\u00fan rendimiento.<\/p>\n<\/li>\n

              • \n

                Reglas autom\u00e1ticas para pausar o activar campa\u00f1as.<\/p>\n<\/li>\n<\/ul>\n

                \n

                8. Medici\u00f3n de Conversiones Mejorada con Modelos de Atribuci\u00f3n<\/strong><\/h2>\n

                Se han incorporado nuevos modelos de atribuci\u00f3n que permiten comprender mejor qu\u00e9 canales contribuyen realmente a una conversi\u00f3n.<\/p>\n

                Nuevas capacidades:<\/h3>\n
                  \n
                • \n

                  Atribuci\u00f3n basada en datos (Data-Driven Attribution) m\u00e1s accesible.<\/p>\n<\/li>\n

                • \n

                  Menor dependencia de cookies gracias a modelos predictivos.<\/p>\n<\/li>\n

                • \n

                  Mayor precisi\u00f3n al medir conversiones en m\u00faltiples dispositivos.<\/p>\n<\/li>\n<\/ul>\n

                  \n

                  Conclusi\u00f3n<\/h2>\n

                  Google Ads sigue avanzando hacia la automatizaci\u00f3n inteligente, el uso de datos avanzados y una personalizaci\u00f3n m\u00e1s efectiva. Si quieres aprovechar al m\u00e1ximo tu inversi\u00f3n este a\u00f1o, es clave adaptarte a estas novedades y dejar que la tecnolog\u00eda trabaje a tu favor<\/strong>.<\/p>\n

                  Actualizar tu estrategia y estar al d\u00eda con estas innovaciones puede marcar la diferencia entre una campa\u00f1a promedio y una que realmente genere resultados.<\/p>\n","protected":false},"excerpt":{"rendered":"

                  Google Ads evoluciona constantemente para adaptarse a los cambios en el comportamiento del consumidor y en la tecnolog\u00eda digital. Este a\u00f1o no ha sido la excepci\u00f3n, y la plataforma ha lanzado nuevas funciones, mejoras en automatizaci\u00f3n y herramientas enfocadas en maximizar el rendimiento publicitario. A continuaci\u00f3n, te presentamos las principales novedades en Google Ads que […]<\/p>\n","protected":false},"author":1,"featured_media":20969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[387,400,393,385,403,392,395,398,406,396,382,388,380,391,386,390,384,402,404,381,407,389,397,405,401,399,383,394,408],"class_list":["post-20968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-ad-center","tag-ajustes-de-puja-automaticos","tag-analisis-de-comportamiento","tag-anuncios-dinamicos-de-busqueda","tag-atribucion-basada-en-datos","tag-atribucion-de-conversiones","tag-audiencias-personalizadas","tag-automatizacion-google-ads","tag-campanas-inteligentes","tag-campanas-locales-google-maps","tag-campanas-performance-max","tag-control-de-anuncios","tag-google-ads-2025","tag-google-analytics-4","tag-ia-en-google-ads","tag-integracion-ga4","tag-inteligencia-artificial-en-anuncios","tag-medicion-de-conversiones","tag-modelos-predictivos","tag-novedades-google-ads","tag-optimizacion-de-campanas","tag-personalizacion-de-anuncios","tag-publicidad-local","tag-publicidad-sin-cookies","tag-reglas-automaticas","tag-scripts-avanzados","tag-segmentacion-automatizada","tag-segmentacion-por-intencion","tag-tendencias-marketing-digital"],"yoast_head":"\nGoogle Ads este A\u00f1o: Innovaciones y Automatizaci\u00f3n - 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