{"id":20974,"date":"2025-04-16T12:00:48","date_gmt":"2025-04-16T18:00:48","guid":{"rendered":"https:\/\/adn360.mx\/?p=20974"},"modified":"2025-04-16T20:14:55","modified_gmt":"2025-04-17T02:14:55","slug":"errores-comunes-en-el-diseno-de-emails-y-como-evitarlos","status":"publish","type":"post","link":"https:\/\/adn360.mx\/errores-comunes-en-el-diseno-de-emails-y-como-evitarlos","title":{"rendered":"Errores Comunes en el Dise\u00f1o de Emails y C\u00f3mo Evitarlos"},"content":{"rendered":"<p class=\"\" data-start=\"59\" data-end=\"447\">El <a href=\"https:\/\/adn360.mx\/errores-en-mail-marketing-como-evitarlos\">email marketing<\/a> sigue siendo una de las herramientas m\u00e1s efectivas para conectar con tu audiencia, pero su \u00e9xito depende en gran parte del dise\u00f1o. Un mal dise\u00f1o puede llevar tus correos directamente a la papelera o incluso a la carpeta de spam. En este art\u00edculo te mostramos los errores m\u00e1s comunes en el dise\u00f1o de emails y c\u00f3mo evitarlos para mejorar tu tasa de apertura y conversi\u00f3n.<\/p>\n<hr class=\"\" data-start=\"449\" data-end=\"452\" \/>\n<h2 class=\"\" data-start=\"454\" data-end=\"494\">1. <strong data-start=\"460\" data-end=\"494\">No Adaptar el Dise\u00f1o a M\u00f3viles<\/strong><\/h2>\n<h3 class=\"\" data-start=\"496\" data-end=\"506\">Error:<\/h3>\n<p class=\"\" data-start=\"507\" data-end=\"672\">M\u00e1s del 50% de los correos se abren desde dispositivos m\u00f3viles. Si tu email no est\u00e1 optimizado para m\u00f3viles, es probable que muchos usuarios lo abandonen sin leerlo.<\/p>\n<h3 class=\"\" data-start=\"674\" data-end=\"692\">C\u00f3mo evitarlo:<\/h3>\n<ul data-start=\"693\" data-end=\"896\">\n<li class=\"\" data-start=\"693\" data-end=\"769\">\n<p class=\"\" data-start=\"695\" data-end=\"769\">Utiliza un dise\u00f1o responsive que se adapte a cualquier tama\u00f1o de pantalla.<\/p>\n<\/li>\n<li class=\"\" data-start=\"770\" data-end=\"838\">\n<p class=\"\" data-start=\"772\" data-end=\"838\">Aseg\u00farate de que el texto sea legible sin necesidad de hacer zoom.<\/p>\n<\/li>\n<li class=\"\" data-start=\"839\" data-end=\"896\">\n<p class=\"\" data-start=\"841\" data-end=\"896\">Coloca los botones en lugares accesibles con el pulgar.<\/p>\n<\/li>\n<\/ul>\n<hr class=\"\" data-start=\"898\" data-end=\"901\" \/>\n<h2 class=\"\" data-start=\"903\" data-end=\"949\">2. <strong data-start=\"909\" data-end=\"949\">Sobrecargar el Email con Informaci\u00f3n<\/strong><\/h2>\n<h3 class=\"\" data-start=\"951\" data-end=\"961\">Error:<\/h3>\n<p class=\"\" data-start=\"962\" data-end=\"1084\">Un correo con demasiado texto o elementos gr\u00e1ficos puede abrumar al lector y dificultar que entienda el mensaje principal.<\/p>\n<h3 class=\"\" data-start=\"1086\" data-end=\"1104\">C\u00f3mo evitarlo:<\/h3>\n<ul data-start=\"1105\" data-end=\"1323\">\n<li class=\"\" data-start=\"1105\" data-end=\"1168\">\n<p class=\"\" data-start=\"1107\" data-end=\"1168\">S\u00e9 claro y conciso. Usa p\u00e1rrafos breves y t\u00edtulos llamativos.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1169\" data-end=\"1226\">\n<p class=\"\" data-start=\"1171\" data-end=\"1226\">Utiliza el espacio en blanco para facilitar la lectura.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1227\" data-end=\"1323\">\n<p class=\"\" data-start=\"1229\" data-end=\"1323\">Enf\u00f3cate en un solo objetivo por correo (una oferta, una invitaci\u00f3n, una llamada a la acci\u00f3n).<\/p>\n<\/li>\n<\/ul>\n<hr class=\"\" data-start=\"1325\" data-end=\"1328\" \/>\n<h2 class=\"\" data-start=\"1330\" data-end=\"1380\">3. <strong data-start=\"1336\" data-end=\"1380\">No Incluir una Llamada a la Acci\u00f3n Clara<\/strong><\/h2>\n<h3 class=\"\" data-start=\"1382\" data-end=\"1392\">Error:<\/h3>\n<p class=\"\" data-start=\"1393\" data-end=\"1541\">Un email sin una llamada a la acci\u00f3n clara pierde efectividad. Si el lector no sabe qu\u00e9 hacer despu\u00e9s de leer el correo, probablemente no har\u00e1 nada.<\/p>\n<h3 class=\"\" data-start=\"1543\" data-end=\"1561\">C\u00f3mo evitarlo:<\/h3>\n<ul data-start=\"1562\" data-end=\"1802\">\n<li class=\"\" data-start=\"1562\" data-end=\"1670\">\n<p class=\"\" data-start=\"1564\" data-end=\"1670\">Usa un bot\u00f3n llamativo con un mensaje directo como \u201cCompra ahora\u201d, \u201cDescarga gratis\u201d o \u201cReserva tu lugar\u201d.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1671\" data-end=\"1723\">\n<p class=\"\" data-start=\"1673\" data-end=\"1723\">Coloca la llamada a la acci\u00f3n en un lugar visible.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1724\" data-end=\"1802\">\n<p class=\"\" data-start=\"1726\" data-end=\"1802\">Evita incluir m\u00faltiples llamadas a la acci\u00f3n que puedan confundir al lector.<\/p>\n<\/li>\n<\/ul>\n<hr class=\"\" data-start=\"1804\" data-end=\"1807\" \/>\n<h2 class=\"\" data-start=\"1809\" data-end=\"1857\">4. <strong data-start=\"1815\" data-end=\"1857\">Usar Im\u00e1genes Pesadas o No Optimizadas<\/strong><\/h2>\n<h3 class=\"\" data-start=\"1859\" data-end=\"1869\">Error:<\/h3>\n<p class=\"\" data-start=\"1870\" data-end=\"1990\">Las im\u00e1genes que no se cargan o tardan demasiado pueden afectar la experiencia del usuario y la efectividad del mensaje.<\/p>\n<h3 class=\"\" data-start=\"1992\" data-end=\"2010\">C\u00f3mo evitarlo:<\/h3>\n<ul data-start=\"2011\" data-end=\"2234\">\n<li class=\"\" data-start=\"2011\" data-end=\"2054\">\n<p class=\"\" data-start=\"2013\" data-end=\"2054\">Comprime las im\u00e1genes antes de enviarlas.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2055\" data-end=\"2165\">\n<p class=\"\" data-start=\"2057\" data-end=\"2165\">Incluye texto alternativo (alt text) para que el mensaje se entienda incluso si las im\u00e1genes no se muestran.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2166\" data-end=\"2234\">\n<p class=\"\" data-start=\"2168\" data-end=\"2234\">No dependas exclusivamente de im\u00e1genes para transmitir tu mensaje.<\/p>\n<\/li>\n<\/ul>\n<hr class=\"\" data-start=\"2236\" data-end=\"2239\" \/>\n<h2 class=\"\" data-start=\"2241\" data-end=\"2290\">5. <strong data-start=\"2247\" data-end=\"2290\">Ignorar la Identidad Visual de tu Marca<\/strong><\/h2>\n<h3 class=\"\" data-start=\"2292\" data-end=\"2302\">Error:<\/h3>\n<p class=\"\" data-start=\"2303\" data-end=\"2433\">Enviar correos con estilos o colores que no se alinean con tu <a href=\"https:\/\/adn360.mx\/branding\">marca<\/a> puede confundir al receptor y debilitar tu imagen profesional.<\/p>\n<h3 class=\"\" data-start=\"2435\" data-end=\"2453\">C\u00f3mo evitarlo:<\/h3>\n<ul data-start=\"2454\" data-end=\"2637\">\n<li class=\"\" data-start=\"2454\" data-end=\"2529\">\n<p class=\"\" data-start=\"2456\" data-end=\"2529\">Usa los colores, tipograf\u00edas y logotipo de tu marca en todos tus correos.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2530\" data-end=\"2591\">\n<p class=\"\" data-start=\"2532\" data-end=\"2591\">Mant\u00e9n coherencia visual con tu <a href=\"https:\/\/adn360.mx\/diseno-de-paginas-web-claves-para-el-exito-digital\">sitio web<\/a> y <a href=\"https:\/\/adn360.mx\/social-media\">redes sociales<\/a>.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2592\" data-end=\"2637\">\n<p class=\"\" data-start=\"2594\" data-end=\"2637\">Refuerza tu identidad visual en cada env\u00edo.<\/p>\n<\/li>\n<\/ul>\n<hr class=\"\" data-start=\"2639\" data-end=\"2642\" \/>\n<h2 class=\"\" data-start=\"2644\" data-end=\"2687\">6. <strong data-start=\"2650\" data-end=\"2687\">Olvidar la Versi\u00f3n de Texto Plano<\/strong><\/h2>\n<h3 class=\"\" data-start=\"2689\" data-end=\"2699\">Error:<\/h3>\n<p class=\"\" data-start=\"2700\" data-end=\"2867\">Algunos lectores de correos electr\u00f3nicos o usuarios con conexiones lentas solo pueden visualizar el texto plano del mensaje. Si no lo incluyes, perder\u00e1s oportunidades.<\/p>\n<h3 class=\"\" data-start=\"2869\" data-end=\"2887\">C\u00f3mo evitarlo:<\/h3>\n<ul data-start=\"2888\" data-end=\"3062\">\n<li class=\"\" data-start=\"2888\" data-end=\"2968\">\n<p class=\"\" data-start=\"2890\" data-end=\"2968\">Aseg\u00farate de que cada email tenga su versi\u00f3n de texto plano bien estructurada.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2969\" data-end=\"3062\">\n<p class=\"\" data-start=\"2971\" data-end=\"3062\">No copies directamente el HTML; redacta una versi\u00f3n clara y breve con el mensaje principal.<\/p>\n<\/li>\n<\/ul>\n<hr class=\"\" data-start=\"3064\" data-end=\"3067\" \/>\n<h2 class=\"\" data-start=\"3069\" data-end=\"3104\">7. <strong data-start=\"3075\" data-end=\"3104\">Dise\u00f1o Demasiado Complejo<\/strong><\/h2>\n<h3 class=\"\" data-start=\"3106\" data-end=\"3116\">Error:<\/h3>\n<p class=\"\" data-start=\"3117\" data-end=\"3269\">Dise\u00f1os con demasiadas columnas, elementos flotantes o efectos especiales pueden fallar en algunos clientes de correo o distraer del objetivo principal.<\/p>\n<h3 class=\"\" data-start=\"3271\" data-end=\"3289\">C\u00f3mo evitarlo:<\/h3>\n<ul data-start=\"3290\" data-end=\"3467\">\n<li class=\"\" data-start=\"3290\" data-end=\"3350\">\n<p class=\"\" data-start=\"3292\" data-end=\"3350\">Usa estructuras simples: una columna suele ser suficiente.<\/p>\n<\/li>\n<li class=\"\" data-start=\"3351\" data-end=\"3417\">\n<p class=\"\" data-start=\"3353\" data-end=\"3417\">Prueba tus correos en diferentes plataformas antes de enviarlos.<\/p>\n<\/li>\n<li class=\"\" data-start=\"3418\" data-end=\"3467\">\n<p class=\"\" data-start=\"3420\" data-end=\"3467\">Prioriza funcionalidad sobre est\u00e9tica excesiva.<\/p>\n<\/li>\n<\/ul>\n<hr class=\"\" data-start=\"3469\" data-end=\"3472\" \/>\n<h2 class=\"\" data-start=\"3474\" data-end=\"3487\">Conclusi\u00f3n<\/h2>\n<p class=\"\" data-start=\"3489\" data-end=\"3855\">Un buen dise\u00f1o de email puede marcar la diferencia entre una venta y un correo ignorado. Evitar estos errores te ayudar\u00e1 a mejorar la experiencia del usuario, fortalecer tu marca y aumentar la efectividad de tus campa\u00f1as. Recuerda que el dise\u00f1o debe estar al servicio del contenido, y no al rev\u00e9s. Mant\u00e9n las cosas simples, visuales y siempre orientadas a la acci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El email marketing sigue siendo una de las herramientas m\u00e1s efectivas para conectar con tu audiencia, pero su \u00e9xito depende en gran parte del dise\u00f1o. Un mal dise\u00f1o puede llevar tus correos directamente a la papelera o incluso a la carpeta de spam. En este art\u00edculo te mostramos los errores m\u00e1s comunes en el dise\u00f1o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[332,320,327,347,322,334,335,330,346,326,313,348,317,341,345,113,314,323,339,342,266,344,340,333,329,319,325,337,328,324,318,343,321,315,316,331,336,338],"class_list":["post-20974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-alt-text","tag-botones-accesibles","tag-botones-llamativos","tag-branding-en-correos","tag-claridad-en-el-mensaje","tag-coherencia-visual","tag-colores-de-marca","tag-compresion-de-imagenes","tag-contenido-orientado-a-la-accion","tag-cta-clara","tag-diseno-de-emails","tag-diseno-enfocado-en-objetivos","tag-diseno-responsive","tag-diseno-simple","tag-efectividad-de-campanas","tag-email-marketing","tag-errores-en-email-marketing","tag-espacio-en-blanco","tag-estructura-de-texto-plano","tag-estructura-de-una-columna","tag-experiencia-del-usuario","tag-funcionalidad-sobre-estetica","tag-html-alternativo","tag-identidad-visual","tag-imagenes-optimizadas","tag-legibilidad-en-moviles","tag-llamada-a-la-accion","tag-logotipo","tag-mensajes-directos","tag-objetivo-por-correo","tag-optimizacion-para-moviles","tag-pruebas-en-clientes-de-correo","tag-sobrecarga-de-informacion","tag-tasa-de-apertura","tag-tasa-de-conversion","tag-texto-alternativo","tag-tipografias-de-marca","tag-version-de-texto-plano"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v24.9) - 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